Arsenic works with models, athletes, actors, and creators to turn an audience into brand partnerships, press, television, and businesses they own.
You can have millions of followers and no brand deals. You can be on television and have no press strategy. You can be the reason a room is interested and still be the last person paid.
Arsenic exists for the gap between how big someone is and how much of a business they actually own.
We sit on the talent's side of the table. Always.
We find the partners, build the pitch, and run the process alongside your counsel. We go out to brands with a real case: who your audience is, what they buy, and why the campaign works. And we only take a piece of what we bring in. Anything already on your table stays yours.
We start with the story, not the press release. What is the version of you that a magazine, a podcast, or a morning show actually wants to book? We build that, then we put paid publicists behind it. Arsenic keeps outside PR firms on retainer every month and points them at the people we work with, which is a very different thing from promising you coverage and hoping.
Unscripted, competition, hosting, scripted, and the shows that have not been greenlit yet. We spend our time with the casting directors, producers, and development executives who are building this slate right now, so we know what they are looking for before it is public. We make the introduction and we get you ready for the room: the tape, the story, the take, the answer to the question they always ask.
Deals end. Ownership does not. We help talent build the thing that outlives the follower count: a product line, a license, an equity stake, a company with their name on it. That means bringing in operators, capital, and manufacturing partners, and knowing the difference between a real offer and a flattering one.
Most of the people we work with already have an attorney, a manager, or an agent they trust. Good. We work with them. We are the group that does the parts nobody else has the time or the appetite to do.
We take a piece of the business we bring you. Not a piece of everything you have ever built.
Commission is not the finish line here. It goes back out the door into publicists, press, packaging, and pitching, because our next check depends on how big you get, not on how long you stay signed.
We know our people cold. What they will and will not do, what their audience actually responds to, what their calendar looks like, and whether they will show up on time and prepared.
Tell us the campaign and the number. We will come back with a short list and a straight answer, not a rate card and a maybe.
Tell us the format and the archetype you are missing. We will send you people who fit, with tape, not a stack of headshots.
Not a pitch deck. A conversation. Tell us where you are, what you have already tried, and what you want the next 2 years to look like.
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